Top Marketing Trends to Watch Out For

If you’re in the marketing industry, then you’re familiar with it not being a one-and-done job. Quite the opposite. It’s vital to constantly stay on top of the latest marketing trends to deliver the best possible results for your business.

The main goal is to convert your content consumers into customers by drawing them into your brand’s sales funnel. Marketing is a long game where goalposts and unspoken rules have a tendency to change from year to year.

This year it will be no different; the content universe will keep evolving and expanding, and so will the marketing trends. These marketing trends are the key to content creation; they are the leverage to help you tune your tactics and approach.

This article will mention the most notable marketing trends you should keep your eyes on during this year.

A/B Testing of Website Content

What A/B testing does is help you know which content has a positive response from your target audience and which doesn’t. It’s the layout of your content, the wording, and the design that draws people and keeps them longer on your website.

Usually, A/B testing is left to paid ads landing pages, and it’s not really used for organic search traffic on pages of high SEO value. Such pages can be related to your blog or pillar content pages.

Podcasting Among the Top Marketing Trends

By 2022, audio is expected to be in high trend, more specifically podcasts! Podcasts are episodic series of digital audio files that users can listen to or download whenever they choose. Each recording is called a podcast episode, and they’re usually hosted by a person or a group leading a conversation. 

In the United States, users listened to almost 15 billion hours of podcasts episodes in 2021, which represented an increase of 25% from 2020. This is a growing platform with great expectations for the current year, presenting excellent opportunities for marketers.

The Metaverse as Part of Your Marketing Trends?

In 2021 around 85 million people utilized virtual reality or augmented reality, and the usage keeps increasing steadily. As technology advances keep making AR and VR more appealing, the number of people recurring to it has doubled since 2017. 

The main benefit of marketing in the metaverse is to allow the user to submerge into an experience in which they’ll be the star of the show. For example, in the case of a clothing brand, the metaverse can allow the user to try on their latest look instead of it displaying models wearing it.

Video Marketing Trends

A picture is worth a thousand words, right? Now, imagine what you could say with a video! Videos are a great way to show your brand’s culture and the benefits you can provide for your audience. Videos can help you display your service or product more effectively and tend to keep people more interested.

Additionally, video ads are a more effective way of marketing in social media than a more traditional still image.

Brand Ambassadors

A brand ambassador is a person employed by a company, brand, or organization to represent its products or services in a positive light. By doing this, businesses benefit from boosting the brand’s awareness and, naturally, sales.

Turning content creators into your brand’s ambassadors is one of the trends that you shouldn’t miss.

Partnerships

This year is dedicated to brands leveraging other people’s content even more. From films to music videos and even social media influencers’ content, it’s crucial to understand the benefits of collaborations. The power of authentic, organic partnerships that can be mutually beneficial to boost the growth of your business is expected to keep increasing.

Conclusion

Whatever direction you decide to take for your marketing strategy, make sure that you’re following the proper steps to accomplish your company’s goals. These marketing trends are just a tiny sample of how the marketing industry is full of opportunities for all kinds of businesses.

We strongly encourage you to conduct proper research before implementing any marketing or sales strategy. Developing your brand can be exciting and a bit overwhelming, but having the right team in your corner makes a world of difference. Get in touch with us, and let us take your business to the next level. Click here to learn more.