Case Study

LEAP

Metaverse Sports Competition Platform

LEAP is a social platform for talents to compete and fans to vote on the winners of skill-based sports competitions. LEAP bridges tokenized incentives with friendly athletic competition to create the ultimate sports experience for everyone. LEAP chose 42 Studio as an ally in its marketing journey. 42 Studio played a central role in spreading awareness and building LEAP’s community, from building and implementing initial marketing strategies through publicizing the token listing event, product launch, and beyond. 42 Studio developed, managed, and supported campaigns to spread awareness and bring talents and fans to the ecosystem.

Community Growth & Management

42 Studio successfully conducted web3 community growth campaigns to build the brand’s social community. We achieved thousands of LEAP followers across platforms in the span of two months with a dedicated token airdrop campaign and thereafter provided full-scale management across Telegram and Discord communities to spark ongoing community involvement

42 Powers

Go-To-Market Strategy

Funnel Creation

Email Marketing

Community Management

Campaign Management

Email Marketing

42 Studio supported LEAP’s onboarding and user flow with action-oriented email marketing, complete with custom-designed images for every mailer.

Token Listing Event

42 Studio’s writers enhanced the content on LEAP’s dedicated token webpage to prepare for the listing event. 42 Studio supported the $LEAP token listing event with strategic marketing planning and promotion across community platforms, email campaigns, and PPC ads. 42 Studio also supported the event with articles for LEAP’s Medium blog.

42 Powers

Go-To-Market Strategy

Funnel Creation

Webpage Content

Community Management

Email Marketing

Medium Articles

PPC Advertising

Alpha Product Launch

42 Studio supported LEAP in recruiting the first users to their Alpha Testing program to get the product ready for public launch. 42 Studio created and managed the LEAP Alpha Testers campaign on Gleam.io following up the campaign flow with email marketing and community management support. Additionally, 42 Studio’s UX writers helped finalize user flows and in-app content.

42 Powers

Marketing Strategy & Funnel Creation

Campaign Management

Community Management

Email Marketing

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