#1 Web3 Gaming Ecosystem
The Ready Games Network is an established gaming network providing game developers with tools to easily build games on all platforms. With the decision to move to the world of web3 gaming, Ready Games chose 42 Studio to strategize its marketing and run campaigns. 42 Studio built up Ready’s community on socials, Telegram, and Discord to spread awareness and bring users and developers to the ecosystem.
The Product
Ready Games offers game developers the tools and technologies to build games on web3 to increase game profitability and give real value to players and UGC creators. Ready Games’ web3 gaming ecosystem distributes ownership to game developers, players, and content creators through its native $AURA token.
Community Growth
42 Studio built up Ready’s digital presence and established the community on socials, Telegram, and Discord, to spread awareness, and bring users and developers to the ecosystem. The Ready community quickly grew, attracting web3 enthusiasts and forward-thinking members of the gaming community.| Community Growth in the First 4 Months
Public Game Launch
42 Studio promoted the first web3 game launch on Ready’s ecosystem: Crypto Police Dog Online through a raffle campaign designed to incentivize game downloads and in-app purchases.
The Results
Conversion Rate
42%ARPDAU
$0.85ARPDAU Lift
74%42 Powers
Player Acquisition, Retention, & Conversion Strategy
Social Media + Community Management
Email Marketing
Ready Games Website
42 Studio built a comprehensive and detailed new website for Ready Games with pages to showcase the benefits for all members of the ecosystem in a clear and accessible way.
42 Powers
Content
Design
Development
Game Tester Campaign
42 Studio generated over 50K game tester sign-ups to test the beta versions of new web3 games in Ready’s ecosystem.
42 Powers
PPC Advertising
Email Marketing
Social Media + Community Management
NFT Airdrop
42 Studio attracted 65K verified users to join Ready’s community on Discord, Telegram, and socials.
42 Powers
Telegram and Discord collaborations
Social Media + Community Management
Funnel Creation
Game Developer Campaign
42 Studio built the strategy, landing page, and every aspect of an advertising campaign to convert game developers.
42 Powers
Go-To-Market Strategy
Social Media Outreach
Email Marketing
Funnel Creation
PPC Advertising
Game Beta Launches
42 Studio built the strategy to harness the power of the 50K beta testers and carried out campaigns for each web3 beta game launch.
42 Powers
Campaign Strategy
Social Media
Community Management
Email Marketing
Let's talk