Blockchain projects spark a lot of interest in people these days. Like all new movements, blockchain has its own communication channels where the community rallies. Telegram and Discord are their channels of choice. And while it might seem fairly simple to promote a Telegram channel, it’s far more complex than promoting a Facebook or Twitter channel. In fact, many brands seek to establish their communities on Telegram. To help you harness the power of Telegram, 42 Studio’s experienced writers created this guide so that your crypto project gets the exposure it deserves.
Many users say Telegram’s large community is one of the most important factors to consider when promoting crypto apps or services, planning events like an IEO, or spreading general crypto news. Your channel will die as a traffic source if you don’t have high-quality content and an organic audience influx to back it up. Let’s see how we can help you bring the spotlight to your brand.
Make a Structured Content Plan to Grab Attention
A Telegram channel with a significant following will help you drive more traffic and direct it to your website while also keeping up with community interactions and engagement with the help of reaction buttons, voting, and comments. However, a well-structured content strategy is crucial to adequately operate your channel.
Think about why a crypto enthusiast would want to be a part of your channel. Create an editorial portfolio in the same way traditional media does. In this case, we can actually learn from them. Go for a structure that contains solid CTAs, buttons, image templates, and reactions. To wow specific audiences, you should also adjust your content according to their needs. Also, you can branch out to relevant external channels and chats to bring in new community members.
Use Paid Campaigns and Send Invitations
Start by inviting people manually or run paid campaigns. It’s crucial to keep in mind that personal invitations are time-consuming. You can try to buy user bases, but this is a risky strategy. Only a few providers have databases that produce some results. Also, you can set up ads if you have experience creating advertising campaigns and a budget. It could be a lead generation campaign or a specialized targeted mailing of LinkedIn inmails.
Make sure to use third-party resources. Determine what benefits you are willing to provide and which third-party channels are suitable for sharing content. Be sure to invite the channel administrator to repost a short post about your project. If you happen to have more money and time, you can use guerrilla. Also, do not miss going to relevant chat rooms to leave bits of information about your project there.
Promote Through the Crypto Telegram Groups
Life can be a lot easier with a little help from your friends. Other Telegram groups, in this case, are an excellent way to promote your project. Advertising on other groups can get you access to a pre-existing community. You can also choose between groups who would most likely welcome your product or services. However, make sure you’re following the rules and regulations.
There are two types of Telegram groups: public and private. Users can join public groups without permission, whereas joining a private group requires approval from the group admin or creator. Note: You can’t find a private group using the app-based function (unlike a public group).
Opening your own group is up next. The first step in forming a new group is to create a Telegram account. The next step is inviting people to join. You can, however, make and share an invite link on social media platforms and messengers like WhatsApp, LinkedIn, Facebook, and Twitter. You also have the power to edit group details, ban users, add administrators, and pin messages as the creator, so use that power wisely.
To summarize, starting with your content and ending with traditional marketing, we briefly went over the crucial aspects of promoting your Telegram channel. One of the best ways to get your blockchain product or service noticed by potential investors is to advertise it on crypto Telegram channels.
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