42 Interview: Noam Friedman, Head of PPC

Noam Friedman, Head of PPC, is extremely fun to work with, as he is a remarkable individual. He is an NFTs and crypto enthusiast, so he is our guy when we have questions about these topics. He also loves sports and video games. A one-of-a-kind geek. 

What is your job like? What kind of problems do you deal with?

N: As a manager of the PPC department, I deal with employees around the world. The main issue is working with remote employees, as it is not always possible to have full-fledged meetings via Zoom. In addition to management, I monitor marketing campaigns, keep track of goals and KPI, allocate budgets. It is quite challenging to look for new channels and opportunities to facilitate the company’s growth. I do all in my power to meet our clients’ needs. The industry I work in changes every day, so I have to make sure I am aware of all upcoming trends to show excellent performance. The thing I enjoy the most is recruiting and mentoring new employees; it is always a pleasure to see their success as time goes by. 

Does your work relate to any experiences or studies you had in college?

N: I graduated from Ono Academic College with a Master’s degree in Business Administration with an emphasis in Marketing. While studying I gained my first practical experience and I had an opportunity to bring together theory and practice. The course that influenced my professional practice the most was Creative Advertising. The knowledge I acquired in this class I use all the time. In general, everything I studied helped me become the professional I am today. Also, I took a course in Branding; and today this knowledge allows me to see a bigger picture when I create marketing strategies. 

Do you have any advice for someone interested in this field/job?  

N: For people who are new to this field, I suggest learning from mistakes. Read case studies online to be prepared for the challenges ahead. Don’t be afraid to experiment and try something new as you work. And of course, analyze all the data you receive to optimize your marketing campaigns.