4 Best Fintech Marketing Strategies

11 Aug 2022

Fintech marketing is a term that encompasses all tools and tactics used by fintech firms to increase customer loyalty, demand, and revenue. With hundreds of thousands of fintech startups and unicorns currently in operation, it is one of the fastest-growing industries.

This article will examine some of the most influential and widely-used fintech marketing tactics and strategies.

Gamification, Referral, and Experiential Marketing 

Gamification is the process of applying game design elements and gameplay principles to non-game environments. In terms of marketing, gamification is most commonly used to generate awareness, buzz, and attract new users. The three most common applications of gamification to fintech include:

Contests with prizes.

Rewards for referrals and purchases.

Mini puzzles, quizzes, and games to boost virality.

Referral, influencer, and affiliate marketing are common growth strategies in fintech and some of the best ways to gain direct and immediate access to your target market. These methods utilize partnerships with third-party marketers or influencers to promote your products or services. Industry influencers, bloggers, professional media owners, marketers, and reviewers can all grow awareness and trust around your brand. 

Many service-oriented companies use experiential marketing as a tool to generate buzz and increase sales. Experience marketing engages the target audience through unique brand-oriented experiences. An example might be a new ice cream brand setting up a pop-up workshop where you can craft your own custom flavor. Experiential marketing has proven to be a widespread and effective tactic in the consumer space. 

Branding, Partnerships, and Content Marketing

As the market grows, companies find it more challenging to truly stand out and differentiate themselves. Fintech companies are beginning to resemble one another, with flat illustrations, minimalistic design, and pastel colors. So, now more than ever, it’s critical to think outside the box and be bold with your branding

Co-branding, licensing, sponsorships, joint ventures, product placements, content sharing, and other tactical categories fall under partnership marketing. It all boils down to partnering with a third party, brand, or company associated with the market segment you want to sell. During the pre-launch stage, businesses in the fintech industry frequently use joint-marketing and partnership tactics to test the market and validate product concepts.

Even though content seems to be in no short supply these days, content marketing is still one of the most powerful and cost-effective fintech marketing strategies. In today’s digital-first world, a well-executed content marketing strategy can help a company establish its brand as a thought expert and leader in a particular field while boosting SEO and increasing organic traffic. 
Want to find out how 42 Studio can offer out-of-the-box ideas to grow your brand? Be sure to reach out today and follow along on Twitter for updates!

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